Friday, 18 October 2013

Make It Count

What does the expression 'Make It Count" mean to you?

A brilliant filmographer Casey Neistat  (that's not exactly a word but I like to think what he does as film photography/art so get over it) was paid to create a short film for Nike's Make it count campaign. But instead of making the film, he used the funds to travel around the globe in 10 days. This video is the result:

First of all I want to admit that I have a massive film crush on Casey. His short films are brilliant. He is brilliant. But most importantly, his state of mind is top class. He understands that there is more to travelling then just seeing the key points in a guide book. That there is more to life than sitting at a boring desk, typing away about blah blah blah for a company that does god knows what. That making it count isn't just taking one holiday a year to indulge yourself in 'me' time. No. You need to go way beyond the surface stuff.

I said this before and I will say it again, the only person stopping you from living, and I mean truly living (ie. going on vast adventures and bringing excitement into your life) is you. As trite and trivial as it may be, tis true: you only do live once. Well unless you believe in reincarnation...then that's different.

You know what? I take that back. You do not just live once. You live every only die once...and near death experiences don't count (again...unless you believe in reincarnation...) Okay now I just made my statement completely void of any significance.

The point is, you are blessed with the life you have. Why not spend every minute - no every second rather - doing something that is worthwhile. Something that brings happiness and joy into your life. Whether that be traveling the world, volunteering, teaching, playing sports, knitting, table-tennis, even chess...although I do not really understand how people find joy in that game, it escapes me... Whatever it is, make every moment count.

To quote Mr. Ferris Bueller himself, "Life moves pretty fast. If you don't stop and look around once in a while, you could miss it". You need to open your eyes to see the vast world that is your oyster..or something like that. I was going for a metaphor but I already sound overly pretentious so I will just stop at that. Now get off your lazy buttocks and MAKE IT COUNT.

If you can't think of anything that would bring you joy...maybe try being selfless once in a while. Try to make others happy! For example, there is a great cause that is my bank account that could use a little happiness and charity once in a while so feel free to make it count. And by that I mean make me count the dolla dolla bills instead of the credit card bills...

Obviously comedy isn't my forte.

As for Casey, I strongly recommend you watch his other films. Like I said, he's brilliant!

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